If you’ve ever felt like success was meant for other people… if you’ve ever felt stuck, stalled, or secretly made for more — you’re in the right place.


You don’t need another productivity hack.
You don’t need more “inspiration.”
You’re not looking for more noise.
You’re looking for traction.

For nearly three decades, I worked as the writing partner to Bob Proctor — yes, that Bob Proctor — helping craft the scripts, curriculum, and strategy that changed millions of lives around the world. In that process, I was both his idea collaborator and mentee, like a Padawan to the Jedi Master.

Bob, bless him … he had to help me A LOT.
I didn’t grow up thinking success was inevitable.
I wasn’t handed a golden path.
I had to rebuild the way I thought … because ALL of my thought was the foundational basis for ALL of my success (or lack of it).
And that’s why I’m here - because if I can do it, so can you.”

This is where my 30 years of behind-the-scenes transformation work come into play — from C-suite boardrooms to sold-out arenas, from ghostwriting global bestsellers to building my own marketing agency that generated more than $130 million in new client revenue.

Each week here, I drop real strategies, clear tools and the kind of truth-telling most “mindset work” never touches.

👉 “No fluff. No hype. No waiting for the perfect moment.
Just empathy, energy and humor. And the code to make it happen — now … for you, your better life, your booming business.


✨ What You’ll Find Here

This Substack is your weekly resource for insight, activation, and implementation — designed to move you out of the hamster wheel loop… and into real traction.

Here’s how it flows:

📅 Friday: Catalyst Code podcast breakdown — what we covered, why it matters, and how to use it
📅 Sunday: Code Vault preview + paid activation tools (for subscribers only)
📅 Midweek: A fresh perspective or shift, usually from my own happenings of life — the kind that can help you instantly reorient your own direction.


💥 You Are the Catalyst. This Is the Code.

Whether you’ve followed me for years or just found your way here through my Catalyst Code podcast — this is your space to reconnect to the part of you that knows:

You’re not stuck. You’re just under-activated!
And you’re more powerful than you’ve been led to believe.

Let’s change that.

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Subscribe to Diane Armitage's Golden Ticket

Break the loop and build what’s next — with bold insights and mindset strategies from Bob Proctor’s longtime writing partner and creator of The Catalyst Code podcast.

People

As Bob Proctor's writing partner for 27 years, I created an awesome magical life, too. Here's my perspective on follies, foibles, "Best of Laguna Beach" discoveries and constant reminders that you, too, can fly as high as you dare to go.